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Nearly FREE advertising. No up front costs! You don’t pay unless a Deal is sold.
Use as a Loss Leader.
Read how this site could help you
turn a new customer into a return customer
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Consider Group Buying a unique opportunity to showcase the one thing that you’re famous for. You’re about to tell hundreds of thousands of your potential customers about what you can offer them that no one else can. From this one signature product you’re then going to show your customers your full experience.
You want to promote your signature product with laser clarity, offering your potential customers one deal that’s going to get them into the door. The Cat MarketPlace is a purfect example of niche marketing. Your audience is tuned to the type products you are offering.
Group Buying Sites are sweeping the nation to help local businesses offer customers killer deals and big savings coupons for products and services. Also known as collective buying sites, group purchasing websites are fairly new and many consumers and businesses aren’t aware of how group buying works or how to compare group buying sites. We’ll discuss details like how to use North Georgia Coupons (NGC) to harness collective buying power, deal tips for local businesses and customers, and frequently asked questions
How do group buying sites work?
The merchant agrees to offer customers a specific product or service at a greatly discounted rate (usually 50% off or more). The customers’ credit cards are charged for the purchase and they receive a printable voucher that is used to redeem the deal with the merchant. For example, a typical daily deal may include $100 worth of services from a merchant for only $50.
Group Buying For Businesses
Why would businesses be willing to do this? – Group buying promotions are able to generate a many sales for the merchant in a short period of time. While the business owner is only making 25% of the profits (NGC takes 50% of sales) he/she would normally earn for a typical sale they are willing to take this short-term loss for the following reasons:
- New customers – Local businesses are always looking to expand their client base and new customers are a necessity for doing so. Deals are able to attract many new clients by offering discounts that get the first-time customer in the door.
- Return customers – Businesses that use a group buying site for marketing their products or services are hoping that the new customers who sign up for their deal will like what the local merchant offers and become a return customer. Turn new customers into return customers.
- Inexpensive, effective advertising – Businesses spend a lot of money on advertising and yet it’s often very inefficient. Deals promoted by group buying sites are fairly inexpensive and they are much more effective at generating real sales rather than just increasing brand awareness. It’s almost like FREE advertising because the merchant only pays GBS IF THERE IS A SALE!
- Cash flow boost – Payments for vouchers are processed by the site within a few days of the end of the campaign and the local merchant will soon receive a quick boost in cash flow for that month.
- Not everyone will redeem their voucher, even though they paid for it – People are lazy and not everyone will show up to turn in their voucher to the merchant and take advantage of the deal.
Group Buying Tips- Calculate how much this is worth to your business – Be aware that you’ll only make 25% of what you’d normally make on a sale. Use this to calculate how many sales you need to generate in order to make it worth your time.
- Set a limit to the number of coupons you’re willing to accept – It’s not unusual for popular collective buying sites to generate many sales and if you don’t set a limit you’re going to be in trouble because you won’t be able to fill all the orders or perform all the services. This would drive customers away instead of creating return customers.
- Prepare for the coupon promotion – Consider setting up a scheduling calendar if your business requires appointments to be made so you can immediately begin booking your new customers. You might also need to hire extra workers to handle the large influx of business and calls for appointments.
- Choose the promotional date carefully – If your business experiences seasonal changes in sales you’ll want to take that into consideration when choosing the date for offering the promotional coupons. In that case, scheduling it during those slow times of the year when sales are expected to be down would be optimal.
- Read About Using Loss Leaders more. . .
CONTACT US TO BECOME A MERCHANT a coupon like this could be yours.









